NEW LOGO FOR MLS CHAMPS?
A movement is afoot on Facebook to replace The Columbus Crew’s aging logo with this version at left. I think it is totally sweet. OK, I started it. Here are the details:
I’m a designer. I’m a soccer player. I’m a Columbus native. And I love the Crew.
After The Crew brought the MLS Cup to Columbus in ‘08, I took a long look at how our team and city will be perceived in the months and seasons to come. We have the best team, coaches, fans, and facilities in the league… but we’re running an emblem that’s 12 years old and in need of some rejuvenation.
So, I propose we revamp the Columbus Crew brand to go with our revamped spirit. The logo you see on this page was created by me as a possible solution. Is it the only solution? No but I think it’s a good start.
The purpose of this Facebook group is to catch the attention of Crew management to let them know the movement is out there. It’s not a chastising of our current logo… I appreciate the passion and attachment people feel for the old look. This is simply a refresh. You’ll notice that, in concept, this new logo is almost identical: a shield, featuring 3 “crew” members looking sternly onward. What’s been changed is simply our style of expression. The fonts changed. The illustration is simplified. The appearance is revamped. But the heart is the same.
I want our team to present itself in the same way we play… with strength, precision, and no compromise. If you feel the same, join this group!


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American
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