Written by: Gabe
A movement is afoot on Facebook to replace The Columbus Crew’s aging logo with this version at left. I think it is totally sweet. OK, I started it. Here are the details:
I’m a designer. I’m a soccer player. I’m a Columbus native. And I love the Crew.
After The Crew brought the MLS Cup to Columbus in ’08, I took a long look at how our team and city will be perceived in the months and seasons to come. We have the best team, coaches, fans, and facilities in the league… but we’re running an emblem that’s 12 years old and in need of some rejuvenation.
So, I propose we revamp the Columbus Crew brand to go with our revamped spirit. The logo you see on this page was created by me as a possible solution. Is it the only solution? No but I think it’s a good start.
The purpose of this Facebook group is to catch the attention of Crew management to let them know the movement is out there. It’s not a chastising of our current logo… I appreciate the passion and attachment people feel for the old look. This is simply a refresh. You’ll notice that, in concept, this new logo is almost identical: a shield, featuring 3 “crew” members looking sternly onward. What’s been changed is simply our style of expression. The fonts changed. The illustration is simplified. The appearance is revamped. But the heart is the same.
I want our team to present itself in the same way we play… with strength, precision, and no compromise. If you feel the same, join this group!
1,000 fans for a new Columbus Crew logo (on Facebook)
Tags: Columbus Crew, logo
that logo sucks.
why would we change it to what we already have?
oh, bigger meatheads in the logo….great
A thousand times NO!
That looks absolutely retarded. Thanks for being an idiot.
Bob.
All the reasons for changing the logo are on the facebook group. The current logo is full of sloppy and lazy design work. The point of this project is not to completely change the logo, just refine it.
Crewfan.
OK, so no, or?
Rich.
Quite obviously, you’re the idiot.
A thousand times YES.
Holy friggin bejeezus, how can a professional sports organization in the US have a logo that looks like it was done by a first year design student with her first cracked copy of PaintShop Pro?
Why can’t Columbus have a sweet, crisp, professionally designed logo to go along with its sweet, crisp, professionally designed TEAM?!?!
When I said “a thousand times”, I meant a million billion kajillion times.
yeah, i’m not really liking that logo. not that i’m against a new one though
Crewfan, what would you change about our current logo? If you could do anything.
I kinda like our logo. A “new” logo would be OK, but the one suggested above just isn’t my cup of tea. I’ll still join the facebook group though.
who gives a care if they make the logo different? it is just sports!
Rad, aren’t you a basketball player?
i agree with szorg. maybe the one we’ve got now could be cleaned up if it’s sloppy? or maybe move to a more traditional european logo?
I think a change of logo is good. It’s always nice to refresh your brand every so often. But, to be honest, not too big of a fan of the one you made. It’s nice, just not what I’d choose.