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Written by: Gabe
Last week, my proposal for rebranding the US Virgin Islands national soccer team won the “Best of Category (Identity)” award at CSCA’s 2011 Creative Best. The competition was judged by three respected creative directors from across the United States, so naturally I was both surprised and honored. The win gave the initiative some momentum. I’ve [...]
Written by: Gabe
This year, the United States Virgin Islands men’s national soccer team achieved a momentous goal: advancement to the group stage of FIFA World Cup qualifying. Now is the perfect time (according to me) to invest in a new branding strategy for the team. See the complete proposal (PDF). Nevermind that The Dashing Eagle (as the [...]
Written by: tyler ransburgh
I recently read one of the best soccer articles I ever have (and I read a lot of soccer publications). On top of that, it was in the New York Times (gasp). The article is called ‘How a Soccer Star Is Made‘ and it was written by Michael Sokolove. The article looks at one of [...]
Written by: Gabe
David Beckham just wants one of two things. (A) Play at the top level of world football. Nothing feels better than knowing you’ve still got it. But in soccer terms, David is a bit of a geezer, and he knows it. So, in 2007, he opted for… (B) Create a legacy. Put his stardom to [...]
Written by: tyler ransburgh
Beckham has secured a new deal with AC Milan and the LA Galaxy. The dual contract will allow Beckham to stay with AC Milan till the end of the Serie A season and wont return to the United States till mid July. Beckham will miss 3+ months of the MLS season. On the other hand, [...]
Written by: tyler ransburgh
Major League Soccer plans to announce the next two expansion teams in March. The next two clubs will kick off their season in 2011 and are currently between Vancouver, Ottawa, Miami, St. Louis and Portland. There has been news that Spanish giant Barcelona FC is part of the Miami bid. It is interesting to see [...]
Written by: tyler ransburgh
Thursday nights are not working for ESPN or MLS. Traditional a night of recorded shows on ESPN, the Thursday night MLS games have seen a continual drop in viewers. The plan is to show MLS games after other live sporting events in hopes that viewers will stick around and watch. The NFL has built Monday [...]
Written by: tyler ransburgh
ESPN (owned by the Walt Disney Company) is planning to join the bidding for the rights to show English Premiership games between 2010 and 2013. This comes as a great sign for those in Columbus, Ohio as many of us have lost the Fox Soccer Channel because Wide Open West decided to kill that channel. [...]
Written by: Gabe
The Columbus Crew new logo project has gathered a lot of support and attention in the last month or so, mostly due to being featured on epically prominent design blog Brand New. We’ve had tons of smart, critical commentary, which led to this new and (in my opinion) improved version of the logo. Using the [...]
Written by: Gabe
Imagine this. You’re interviewing at Coca-Cola for a job. Well, sort of. You’re standing outside Coca-Cola headquarters with a megaphone, and you want a job. You think you’ve got a shot. After all, you were the #1 Vernor’s Ginger Ale salesman at your branch (before it went out of business) for 3 years running. You’re [...]
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